“Maison Perrier” or how Nestlé seeks to rescue the green bottle from troubled waters

Goodbye Perrier, hello Maison Perrier? The green-bottled mineral water is in danger more than ever, as Nestlé Waters has been ordered by the Gard prefecture to change its water filtration system within three months. Otherwise, the Swiss multinational, at the heart of a scandal linked to the fraudulent use of treatments on its natural mineral waters, risks having to say goodbye to its more than century-old brand from the south of France. But the group hasn't said its last word with the launch last year of a new brand: Maison Perrier.

With the name, the iconic green, and especially the little bubbles, Maison Perrier is capitalizing on its big sister, but without the same obligations. Nestlé has found a way to free itself from the regulations related to the exploitation of natural mineral water, by offering only flavored drinks. The launch, with a big advertising campaign playing on French chic (with Lily Collins, actress in the Netflix series Emily in Paris , as its muse) and partnerships with influencers, like Léna Si